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In the century of the advent of technology, especially now that the COVID-19 pandemic has shown us the importance of having a strong online brand presence, people may have to be forced to transact solely online as much as people can.
More so, individuals who have never thought of or tried transacting online have now been exposed to this experience. Thus, the online customer-base has ballooned and is continuously increasing these times. It is a significant opportunity cost if businesses do not take advantage of this customer-base that can be as broad as the Internet if you ship worldwide.
Digital marketing refers to how businesses optimize the Internet to reach their existing and potential customers. Different tools exist to work on digital marketing strategies that aim to fulfill strategic goals that contribute to the overall success. More so, digital marketing thrives on various platforms on the Internet, such as official websites, blogs, social media platforms, and more.
Instagram takes the lead as the most dynamic digital marketing platforms on social media. With user engagements ten times higher than Facebook, 54 times than Pinterest, and 84 times than Twitter, some businesses have succeeded and operated solely through Instagram marketing service.
Nearing one billion users, Instagram is one platform you shouldn’t sleep on and work your way to penetrate its market immediately, especially since the app and website bring customers and profits and opportunities for free advertisements, analytics, and more. So, what are you waiting for? The factors below will guide you on how to grow your business online.
The goal is to increase your audience-base
The ultimate step in growing your business is gaining a broad audience, which should also be strategically achieved by targeting a particular niche based on your product. Gaining followers requires a lot of work, but you cannot give up since it is an essential part of growing your business online. It can be targeted in three ways.
Like others’ posts. Comment on their posts. Please get to know your customers by sending them direct messages, replying to their words, and more. The more you engage with others, the more followers you can attract to your profile. Engaging with people shows that you are willing to go the extra-mile of personally interacting with these potential customers.
Intriguing content and an aesthetically pleasing feed attract most of the followers you will ever have on your account more than you know. Posting interactive and creative content may quickly get you new followers, likes, and comments on your post.
Instagram marketing services
By increasing your followers by availing an Instagram marketing service, you can immediately gain a significant number of followers from the target audience. You can specify this Instagram marketing service should address. More than this, availing of these services may also come with engagement services, so you don’t have to take care of all the liking, following, and commenting on potential customers’ posts.
Flexibility is an essential requirement when you are running a social media strategy to enforce your presence. Creating and scheduling content is an easy and rigid way to deliver content, but you need to diversify by being flexible and use various methods to provide the same.
Switching post frequency, targeting, and content type, you can quickly learn what engages your readers most and capitalize on it. Make it a habit to react relevantly to breaking news and events as they occur.
You don’t have to be on IG every minute waiting for something new to happen so that you react, but you should be in the loop and, if possible, have a team in position to help handle priority work. Getting involved in current happenings is a sure way to relate to your audience and sell your brand to the world.
Plan and Run Contests
Fan contests on social media platforms increase your audience, and if you are not a part of it, you are late. Make your brand exciting and expand your audience by engaging them once in a while. It is not costly, and sometimes it may even be free, and your online presence will be a grand slam.
You can schedule a webinar and publicize it through your brand in advance. For instance, you can offer a one-hour educational consultation window on a topic that affects your business. You will only need your time but reap greatly.
After covering the chosen topic, you can have a cap, T-shirt, or pens all branded to gift a participant who answers a question at the end of your session. You earn new followers, likes, comments, and even referrals. Naturally, people love free goodies, and providing knowledge and giveaways is a superb tactic to keep them hooked.
Know and Learn from your Competition
Your competition is another good strategy on how to grow your own online business in 2020. Take them seriously stay afloat always to know what you are up against. Also, if they are doing better than you, find out what they are doing differently and how they are doing it.
Don’t copy but create something better by bridging a gap in their content. Follow them on their social media schedules, see what’s new and find out what stands out and make a better version with more facts.
The strategies above are a small selection of many techniques that can grow your business online. Hopefully, applying them will bear fruit as you search for more methods to grow your own online business in 2020. Don’t limit yourself but be open to learning new things every day, and your online brand will sprout to greatness.
Bear in mind that a particular formula guarantees your business growth but applies different tactics that will favor your business. Every time you try a new strategy, analyze the response and decide to use it again, or make a change.
Always challenge yourself to try something new, and your audience will always be expectant or eager for your future sessions. Remember to learn your audience not to focus on winning new followers while you lose your old fans. Know what they all want and throw in a bone for everyone.
Thank you for reading!