Post Menu and Details.
- Start by Setting Some Goals
- Know Your Target Audience Well
- Focus on What Works
- Check the Numbers Often
- Focus on Establishing a Voice
- Scout the Competition for Ideas
- Be Consistent With Your Posting Schedule
- Invest in Video Content
- Still, Need Help With Your Social Media Marketing Strategy?
- Our Tips for the Best Social Media Marketing Strategy in 2021 FAQs
Reading time: ~6 minutes
Did you know that the social media website Instagram has over 1 billion monthly users? If you own a business, and your target audience is active on Instagram, you can utilize that platform and take your brand to the next level.
Of course, creating a social media marketing strategy is often easier said than done. This is especially true if you have no experience with social media marketing, and thus, don’t even know where to begin with the process.
The good news? We can help you out!
This article will give you some tips and tricks that you can use to create an effective social media marketing strategy. We’ll guide you through your journey step-by-step, helping you plan and execute a social media marketing plan that works for you.
Start by Setting Some Goals
One of the hardest parts about creating a social media marketing strategy, especially for beginners, is figuring out where to start. While there are tons of things that need to be done early on in the process, perhaps the best place to start is setting some goals.
If you haven’t already, take a few moments to write down what you hope to achieve out of your social media marketing strategy. Set both short-term and long-term goals; that way, you can have a destination to work towards going forward.
Not sure what kind of goals you should set? Start with some small goals first, like posting weekly on at least one social media platform for an entire month. For long-term goals, try to set a realistic follower count that you can achieve over the next year.
Whatever your goals are, be sure to write them down somewhere, so you can come back and check on your progress often. And of course, don’t be afraid to add more goals to your list anytime you think of something new you’d like to achieve.
Know Your Target Audience Well
It’s important to remember that not all businesses are the same. More specifically, not all businesses and their target audiences are the same, which is why you need to know your target audience well to get positive results with social media marketing.
From what social media sites your target audience uses the most to know what type of content they’ll enjoy, knowing your audience well will help you out greatly. It’ll also help prevent you from wasting time on bad ideas, like posting to the wrong sites, which isn’t what you want.
Not sure where your target audience is? Look at your competitor’s social media sites and see which platforms they do the best on. If they have a strong presence on Twitter, but don’t do well on Facebook, invest more of your time and energy into Twitter.
Focus on What Works
To piggyback off that last point, it’s important to spend most of your time doing what works for you and your brand. Sure, you can always improve your social media presence on sites that you don’t do well on. But putting all of your resources into the sites you are successful on, especially early on, is the key to long-term success.
This philosophy applies to the type of content that you’re posting on social media websites, too. Because as you start to post more often, you’ll see that what you post, and when you post it, determines how well you do on each website.
For example, if video content (more on this later…) does the best for you, posting tons of videos is more than a good idea. If people like your infographics, or humorous posts, giving them more of that will help you grow your brand’s presence on social media sites faster.
Check the Numbers Often
To know what works, and more importantly, what doesn’t, you need to be aware of what your analytics are saying. Thankfully most major social media websites have a solid analytics feature that will allow you to track your posts in a variety of different ways.
How often should you be checking your numbers? At least every day, if not multiple times a day, depending on how often you post. Doing this will help you get an idea of what type of content your audience wants from you, which is need-to-know information when crafting future posts.
Focus on Establishing a Voice
When you look at the biggest brands on social media, they all have one thing in common: they have a unique voice. Whether it’s Wendy’s sassy and funny Twitter posts or PlayStation’s use of pictures and videos to engage with users, the biggest brands all have a clear identity on social media.
If you’re new to social media marketing, figuring out what your identity is can be challenging. Finding your voice has to come naturally, which means you’ll have to give it time and let things happen for you on their own.
With that being said, having a strategy in place, and trying to find your voice on your own, is recommended. So, sit down and think about your strengths and what you want your brand to be, and go from there.
Scout the Competition for Ideas
Need help finding the most effective social media marketing strategies for your brand? Not sure what types of posts will connect with your audience? Scout the competition for useful ideas.
We touched on this earlier, but it’s always smart for newcomers to see where your competitors have the most success. That way, you can make sure you invest your resources into the platforms where your target audience is most active.
You can apply this same type of thinking to what type of content your competitors post, too, helping you decide what ideas may work for you and your brand.
Sure, you don’t want to copy or steal tweets or posts from your competitors. But seeing what types of posts they have success with can be useful when coming up with ideas for future content.
Be Consistent With Your Posting Schedule
When it comes to establishing a strong presence on social media, one of the biggest tips that we can give you has to do with how often you post. Simply put, brands that post more often tend to do much better on every social media website, as consistency is a huge piece of the puzzle.
Of course, posting often can be difficult, especially if you want to post as much quality content as you can. With that being said, a few posts a day should be more than enough to help you carve out your share of the audience.
When you post during the day is also important, as posts can do better at certain times. This is often a trial and error thing, as no two niches are the same. But you can do some research and scout your competitors for the best times to post when you’re first starting.
Invest in Video Content
Did you know that video content is the most popular type of content amongst online users? It’s also the most engaging type of content, which makes it more than worth investing in for your brand.
One of the biggest perks to using online content is posting one video on multiple platforms. You can also post that video on your website, blog, or even in an email marketing campaign, allowing you to get more bang for your buck.
Figuring out what types of videos will work for your brand can be difficult, especially if you don’t have a product to show off. If this is the case for you, we recommend whiteboard videos, as they’re easy to make, effective, and can be customized to fit your brand.
Need a new PC that you can use to make videos with? Check out Lenovo as they’ve got great deals on new PCs that you can use to make content for your social media accounts.
Still, Need Help With Your Social Media Marketing Strategy?
Remember, the most important thing you can do for your social media marketing strategy is to know your audience. From what platforms they’re on to what type of content they like, you need to be in tune with your audience and what they want from you and your brand.
That connection with your niche will make it easier for you to grow your brand on social media websites.
Looking for more useful online marketing ideas? Check back with our blog often, as we’re always talking about the latest in all things advertising.
Bonus video: How to Develop a Social Media Strategy Step by Step
Our Tips for the Best Social Media Marketing Strategy in 2021 FAQs
what are the 4 Ps of social marketing?
1) The idea of a Product
How do you build a strong social media strategy?
1. Set social marketing goals
2. Research your target audience
3. Place your most important metrics
4. Examine your competition
5. Make and curate engaging content
6. Make timeliness a top priority
7. Evaluate your results and optimize
Why is social media a good marketing strategy?
Because marketing strategy is cheap, easy and in social media a lot of people who can be interesting in your product.
Thank you for reading!