Post Menu and Details.
- TikTok Marketing Tactics
- What Is TikTok and How Does It Work?
- How Does TikTok Help Businesses?
- Marketing Strategies for TikTok
- Working with TikTok Influencers
- Best Practices for TikTok Marketing
- Final Verdict
Reading time: ~8 minutes
In the last few years, TikTok has emerged to be one of the world’s most popular social media platforms. Its popularity has increased with over 2 billion downloads and over 1 billion monthly users. TikTok started as a channel presenting short videos and has become the world’s fastest-growing social media platform.
It was previously known as Musical.ly before the Chinese company Byte dance bought it. It has enjoyed explosive growth during the height of the 2020 pandemic. Videos can be made creative by adding music and adding various effects.
TikTok Marketing Tactics
TikTok brand marketing might be a wonderful place for your brand if you own a business because there is relatively little competition on the network. If you are a new TikTok user, though, you might be unsure how to use it to promote your business. Although there has been some controversy regarding apps data privacy, it still managed to become more popular.
Many business owners have yet to discover how TikTok may be used as a marketing tool. Perhaps they believe the platform’s user base is primarily comprised of “young” people. However, now with the increasing popularity of TikTok, it is seen that about 38% of the users in the United States are above 30.
Before using TikTok as a marketing tool to help you grow your business, you need to understand the purpose and functionality of TikTok brand marketing. TikTok allows you to contact many individuals at a low cost, and the low business competition gives a huge potential.
What Is TikTok and How Does It Work?
This platform has 15-second videos that may be combined for a total of 60 seconds. Users engage with these videos by scrolling through their feeds, and they like and share these videos. One of the coolest features of TikTok is that users may apply various editing effects and background music to make their videos interesting. Many dance videos have gone popular on the platform, as anyone can easily record themselves dancing to certain music while sitting in the comfort of their home.
When it comes to video interaction, users can “like,” “comment on,” and “share” videos with other users via direct message, SMS, and other apps. TikTok keeps people attracted to the platform. Users spend an average of 45 minutes per day on it. People can follow your TikTok account and set up notifications to be notified anytime you post a video.
The difficult aspect is figuring out how to develop material that will appeal to TikTok users. TikTok content differs from that on other social networking sites. If you keep on using TikTok for more than a week, you easily begin to understand its usage. You can get a sense of how things work on the platform. When you employ the platform as a marketing channel, this may make things a lot easier.
How Does TikTok Help Businesses?
TikTok has the potential to become a viral sensation overnight due to the huge number of users. Businesses may sell out things with a single TikTok post since the interaction rate is so high. This shows the effectiveness of this channel.
By creating the correct content on TikTok, businesses may benefit from this vast measure. Good and useful video content aids in the brand’s visibility and exposure. Video challenges are one of the most popular TikTok features.
Your brand will develop popularity quickly if you take on a challenge. It is a wonderful way to promote your company without making investments. TikTok users to keep up with the current trend use this type of video challenge. As marketers, it is the most effective way to get people’s attention towards your brand.
Marketing Strategies for TikTok
TikTok’s popularity has skyrocketed in recent years. 2020, it will have been downloaded more than 2 billion times on both the App Store and Google Play. As a result, several businesses have engaged in TikTok marketing to reach a larger audience, given the potential for future growth.
This social media platform is no longer just another teen app with cringe-worthy lip syncs. Instead, it has evolved into a formidable tool for marketers to communicate their brand message effectively. Because of the large number of active users, any challenge can overtake the trend instantly, making this a great venue to execute a campaign.
Search for Trending Content
If you are stumped for content ideas, the best place to start is the TikTok app itself. TikTok provides relevant hashtags based on what you write when typing a keyword in the search bar. Hashtags help in finding the content which is commonly being made and shared.
The TikTok algorithm assures that if you create a video based on a trending hashtag, other TikTok users will find your content. Therefore, when making a video on TikTok, it is always wise to consider your audience and their preferences.
If you create content that is not likable by people, it will not be shared among others. Another way of creating good videos is to include pets and children in your videos since both of these elements attract maximum users.
Participate in TikTok Challenges
Showcase your brand’s true colors. Brands that are daring and honest appeal to TikTok’s audience. Participating in a TikTok hashtag challenge is not only easy but is an excellent way to be real and exhibit your brand’s playful side.
Because the hashtags linked with the challenge are discoverable by audiences, challenges are a wonderful way for marketers to reach millions of consumers. However, TikTok is not like other social media platforms when it comes to creating branded content.
TikTok users are largely unconcerned with an account’s popularity. As long as an account generates content that viewers enjoy, it has a strong possibility of going viral.
To use the platform successfully, you do not need perfect dancing skills or well-produced videos. Promoting challenges on your other social media platforms is also possible with a TikTok account with viral postings. You can also allow your TikTok viewers to participate in your TikTok.
Use the Appropriate Hashtags
You should think about TikTok search engine optimization if you want your content to be found by (SEO). Adding hashtags is the fastest way to reach out to people. If you’re not sure what hashtags to use, type a relevant keyword into the search bar, and TikTok will propose a list of hashtags you can use.
The number of hashtags you can use is unlimited, but the caption for a video is limited to 100 characters. Therefore, it seems better to use two to three hashtags so you can still leave space to include a description of your video.
While entertaining, TikTok brand marketing can be time-consuming. Content that resonates with users needs a lot of attention. This is where user-generated content (UGC) intervenes. For example, if you search #Apple on TikTok, you’ll see videos of all apple products. This is free publicity for the product. Make a branded hashtag, encourage your audience to adopt it. Frequent reposts by the audience will help you grow your brand.
Working with TikTok Influencers
Small businesses can also collaborate with influencers to generate branded content as part of their TikTok marketing plan. Influencer marketing is a new way of spreading the word about your brand and has been employed by 86 percent of marketers to recognize brands or create revenue, and you can use it on TikTok as well.
TikTok influencer marketing has become a significant component of the app’s ecosystem, with the app’s top content creators earning millions of dollars in ad income and endorsement deals. TikTok has created the Creator Marketplace for brands, an influencer-marketing platform where marketers can launch campaigns, view influencer data, and connect with TikTok top influencers.
The good news for small businesses regarding influencer marketing is that you do not have to hire the most well-known influencers all of the time. Instead, you can work with small influencers to help you achieve your goals. These smaller entrepreneurs may even have a higher level of brand engagement than their larger counterparts may.
Searching for Influencers
To work with influencers, start by searching TikTok for relevant material and shortlisting TikTokers who you think might be a good fit for your company. TikTok influencers can increase brand recognition or sales in various ways, including talking about your product in a video that has a direct link to your product or website in the description of their video.
Posting about your product in the description of their video also works well. Connecting influencers is very easy. You send a message to an influencer you think may be a good fit to let them know you’re interested in working with them.
Promoting the sponsors
Advertise on TikTok as this advertising is a fantastic method to promote your brand. You don’t have to spend a lot of time cultivating a following with TikTok advertising. Within 24 hours of launching your ad campaign, you should be able to reach your target demographic.
TikTok advertising comes in varieties, including short-form videos that display in a user’s feed or on the For You page, known as in-feed video advertising. Trending hashtags for brands are the ones for which users are asked to videotape themselves doing something entertaining, such as making a lip-sync video, choreographed dance moves, or sometimes to fulfill a certain challenge and then submit it with a specified hashtag.
The advertisements are at the top of the Discovery page. In addition, users can access a selection of videos from the challenge by clicking on the hashtag. The in-feed video ads are the most effective for most small businesses, as the other varieties are better suited to enterprises with higher advertising expenditures. Upgrade to a TikTok for Business account and read up on TikTok advertising tips to get started with ads.
Best Practices for TikTok Marketing
Take note of the following TikTok marketing practices to develop a presence on the social media site.
Make a TikTok Profile
Create a descriptive bio when you first start using TikTok so that people may learn more about you. A bio is also a great place to incorporate connections to your website and social media accounts, as well as a call to action.
Frequently Update your Blog
TikTok, like other social media networks, has recommended posting times for the best outcomes. But keep in mind that what works for one company might not work for you. So begin by posting three to five times each week at various times to find what works best for you.
At the end of the week, examine your engagement statistics, make any necessary adjustments, and make a content calendar to aid with the content planning.
In this article, we looked at how TikTok can be an effective tool used for your brand’s marketing. However, because TikTok isn’t like the other social media platforms available, it may take some time for you to figure out how it works if you’re used to them.
However, once you get a grip of it, you`ll find it as one of the best platforms for your new brands. Despite that, if you’ve figured it out, TikTok may be an effective marketing tool. You might be able to reach out to a huge number of people for a minimal cost. This could provide you an advantage over your competitors, especially if they haven’t spent time learning how TikTok works.
The images used are meant to be a wonderful commercial because TikTok video relies on photos and GIFs to boost the content. Small videos and GIFs are used in the brand commercial to link to the product landing page or unique challenges. This ad structure is amazing since it attracts the audience’s attention. Users will be directed to the brand’s promotional page in a matter of seconds. They are simple to use and can quickly gather users.
Keeping track of the videos, your followers have watched the most might be an excellent source of inspiration. Keep an eye out for hashtags that you may incorporate into your next content plan. You should now have a clear understanding of what TikTok is and the advantages it can provide to your company.
Thank you for reading!