4 Important Things To Consider While Managing an Agency

4 Important Things To Consider While Managing An Agency
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Managing an agency, whether digital, marketing, or creative, is a complex task that requires plenty of planning, personal skills, and the ability to work effectively with other people. Filling the room with many different personalities who have plenty to offer might prove beneficial. Still, in the long run, too many fireworks firing simultaneously can cause a headache.

The good news is that if you’re in charge, you can make the necessary changes and adjustments to ensure the best performances from your workers and get your team to perform to their full potential. In this case, teamwork should be prioritized, as every agency’s efficiency relies on the people who work there.

Managing an Agency

Managing your expectations and ensuring everyone clearly understands what is expected is vital if you want your business to work like a well-oiled machine. Flexibility is necessary as your team should be able to create whenever they feel the urge — sometimes the best ideas come when we least expect them. Good communication is also essential, as is a solid business plan which includes your agency’s ambitions and goals.

Let’s take a look at some essential things to consider while managing an agency.

Ensure Your Employees Have Enough Freedom To Be Creative

Ensure Your Employees Have Enough Freedom To Be Creative

Managing an agency can prove quite tricky, especially if you like micromanaging things and want everything done in a particular manner. While micromanaging is acceptable in certain situations (e.g., in budgeting), it isn’t recommended as a general practice.

In a regular workplace, you have to follow the rules and regulations, but things are a lot different for an agency. Whether you run a public relations or media buying agency, you need to ensure your employees have enough freedom to be creative and that their ideas aren’t being stifled. Feel free to offer your employees a certain degree of freedom, let them take some risks, and encourage them to have fun with the work they do.

What is more, you should provide plenty of feedback. When it comes to managing an agency, feedback is both essential and challenging to deliver. If you don’t give enough of it, your team won’t know what they could be doing better, leading to poor performance in the long run. However, if you provide too much feedback, people might feel criticized and even demotivated.

Micromanaging can prevent your employees from taking any risks or making mistakes that they can learn from, which means that the agency won’t grow like it could if it is allowed more freedom. Additionally, if you don’t trust your employees enough not to mess things up while working on various projects for clients, hiring new workers might prove less beneficial in the long run.

Overall, before taking any drastic steps, think about what you can change in your management style first. It’s possible that the big change should start with you.

Be Clear About the Company’s Objectives

If you want your agency to be successful, you need to ensure that everyone has the same goals in mind. It means that you need to clearly define your company’s objectives and set specific goals for your team members. People need to know how they can contribute to achieving these goals and what is expected of them.

Make sure everyone understands their role. Whether you’re a creative or a digital manager, you need to think of yourself as a coach who can guide your players towards success. By understanding your role, you can make more informed decisions and improve your team’s performance at work.

Eliminate Conflicts

Conflicts are one of the most common problems that workplaces face. When managing several people, some conflicts are bound to arise, primarily if the agency staff comprises many creative people with lots of ideas.

To manage your staff correctly, you need to ensure there are no internal conflicts between team members. The sooner you find issues between your employees, the better, as it will allow you to take the necessary steps to fix them. You can try to talk to them yourself or even look for help from professionals.

Make Sure Everyone Has the Same Vision

Every member of your agency should have the same vision, meaning that everyone should be able to clearly state what the agency is trying to accomplish, where it wants to go in the future, and why it wants to get there. Besides, everyone should identify what type of clients the agency wants to work with, what kind of work it wants to do, and who its competitors are.

You also need to make sure everyone has the same vision when it comes to how the agency is managed internally. Your employees should all agree on how they would like to work together and how much time they should spend on each project, among other things.


Managing an agency is a complex task that requires plenty of planning and personal skills. It’s essential to take the time to learn what it takes to be a good manager and make the right decisions for your team and your business. Additionally, it is crucial to ensure that your employees have enough creative freedom and avoid micromanaging every part of your company, as it can generate extra costs in the long run.

Of course, there’s no such thing as a perfect agency, and every business encounters problems from time to time. Nevertheless, following these five tips can help you manage your agency more effectively and with greater success.

Thank you for reading!