Post Menu and Details.
- LED lights run cool
- LED lights come in a wide variety of intensities and colors
- LEDs are a better option than Flash
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What is one thing most successful social media influencers have in common? That’s right; the best accounts always have great photos and videos that boost their appeal and attractiveness for their followers. Good pictures on social media are instrumental in attracting new followers and retaining engagement from old ones. Anyone who has attempted to establish a social media presence in recent years will tell you that garnering and retaining a decent social media following can be pretty difficult these days simply because there is a lot more competition in the field than ever before.
While it has become easier to access your clientele through social media channels, it has also become more difficult as your clientele is also constantly being bombarded with content from your competitors. This means that you have to up your game and create amazing content to fit in, if not stand out from other brands or similar pages. To gain the attention, respect, and eventually loyalty from the people as a brand, you need to consistently create and upload plenty of great quality content.
And when it comes to content, while articles and blog posts have their own importance and appeal, visual content serves as the hook and bait that lures people in. In other words, the images you use are the cornerstone of all successful social media marketing campaigns. The impressions your pictures create can make or break your social media appeal.
You might have the best product or ideas in the market. Still, if the brand greets your prospective clients with grainy, low quality, or aesthetically displeasing images on social media, the worth of your brand will be instantly judged and found wanting based on this first impression. We all know that first impressions matter immensely. If, as a visual content creator, or you want to improve the quality of the images you take for your social media, you might want to consider the efficacy of the right lighting.
Lighting is one of the most important things that good photographers take into account while shooting. And while there are a few hours each day where the sun provides the perfect light quality for your photographs, it does not hold for all 24 hours of the day. You can’t rely solely on sunlight. That is where studio lighting comes in.
You might consider going all out and buying a fancy studio lighting kit. Otherwise, investing in LED ring light is a great and cost-effective solution for improving the lighting in your photography studio. Whether you are a professional or hobby photographer, there are some great choices available in LED lighting that will serve to improve your photo quality.
Here are some reasons why LED lights are a great addition to your studio:
LED lights run cool
Most studios tend to get unbearably hot because the conventional lights used for photography typically radiate much heat. We all know that a hot studio is not really conducive to calm, leisurely photography. The heat of conventional studio lights is not only uncomfortable, but the added heat causes people to sweat, makeup to melt, leading to frustration, bad tempers, and short fuses.
Switching to LEDs will keep the room, and consequently, the photographer and models cool and more comfortable throughout the photography duration. In addition to making the room more comfortable, LEDs have other advantages over the hot conventional lighting options.
You can use LED lights in tight spaces where a traditional light might have caused a fire hazard. You can also clip gels onto LEDs without having the gen burn. Finally, LEDs require no cool-down period after use, so they can be packed up quickly after the shoot is done. LED shop lights available at https://www.lepro.com/led-shop-lights can also be installed permanently in a fixed or permanent studio space, especially if you are into product photography.
LED lights come in a wide variety of intensities and colors
Using LED lighting can also save you from constantly adjusting your camera settings and processing your film. LED lights for photography can be purchased in daylight or tungsten balanced, and bi-color options as well. This means that you can capture colors the way they look in real life, rather than having different hues appear on film. Because your camera picks up the difference between one light and another that your eyes do not, shooting with the correct LED lights can save you hours in post-processing time.
LED lights also give you more control in brightness as they are often dimmable and can be brightened or lowered using a remote control. Some LED lights are also RGB capable and can be used by photographers to play around and experiment with creative lighting techniques. This allows them to create unique light painting images and take interesting portraits without buying and switching out extra gel accessories.
LEDs are a better option than Flash
Using LED lights permits the photographer to see lighting as they compose their shot. Using a flash will only provide a strong burst of light as you click the picture. If you use an LED panel instead, you will be able to see the amount of light as you put the shot together and arrange the elements. This allows you to make adjustments there and then saves a lot of time wasted on trial and error.
You can also place an LED panel close to the object being photographed without risk of discomfort or injury as they emit low heat. Continuous lighting is also great if you want to shoot videos as well as photographs. So by using LEDs, you can adjust your light placement to capture beautiful images and videos simultaneously.
While there is no one formula for lighting, using LED lights can be instrumental in getting professional-grade photo results without breaking the bank. What are your thoughts about lighting for studio spaces?
Thank you for reading!