How To Use Popup Animation Effects

How To Use Popup Animation Effects
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Use Popup Animation Effects

Popups are a useful, if not essential, part of web design. Most websites have some kind of popup that lets you know about free resources, upcoming events, and more. Several types of popups can be animated for different effects with placeholder text to guide your users towards the best one for the situation.

Popup animation effects are a unique and powerful feature that can be used for engaging users on your website and maintaining engagement with inactive users. Keep reading to learn how to use popup animation effects for your website.

What Are Popup Animation Effects?

Popup animation effects are captivating, interactive animations that appear when you open a website page. You may have seen them before: a plain text box with a subtle, transparent background magically transforming into an eye-catching animation.

As the trend for catchy, attention-grabbing design continues to grow, so does the use of these types of effects in websites popping up all over the web. They can be used in many different ways by designers to:

  • Get users’ attention when they need it most.
  • Create more engaging and interesting user journeys.
  • Spice up boring and bland adverts.

Types Of Popup Animation Effects

There are a variety of popup animation effects to choose from, including:


Bounce (referred to as parallax in some other sources) is the most popular effect. It creates an animated icon that bounces across the page or appears to change its size when used on a mobile device.

The animation style takes an active part in the design of your website and can be used for various purposes: to highlight a particular section or feature of your site, to highlight special offers on your site, and more.


Flash is another style of popup animation effect, with the icon usually composed of small squares or dots. They are used for the most part for web advertisements, special offers, and announcements. Since this effect is so widely used, you can find it in various colors and styles to fit your website’s design and brand.


Fly-in is a more subtle and calmer effect, with the icon appearing to come into view with the rest of the page. It’s ideal for websites that don’t have a lot of space or branding and can be used anywhere on your site.

Scale Down

Scale down is an effect often used to highlight certain content or features on your website – like a particular offer or new release notification – that appears as though it’s getting larger when you open it up as you scroll down the page. When combined with other effects, scaling down can be a useful and powerful tool in engaging users who might otherwise click away from your website.


Shake is a quick animation that moves your icon across the screen. It helps to pinpoint where a user should be looking when they open your popup, like on a specific section of text or image on your website.

The shaking effect was not as popular as some other styles in recent years, but it has recently increased usage due to its powerful ability to draw attention to a web page feature.


Pulse is another animation effect that is similar to the shake style, but instead of a single icon moving on a screen, it uses a moving grid of icons in different colors. This effect can be used to highlight discounts and new products and promote events and free products.

When using this type of effect, the most important thing is to make sure that users see the call to action within your popup, as there are so many icons on the page that could distract them from what you want them to focus on.


Swing is an animation style with a larger icon or image that moves back and forth left and right, creating a gentle wave effect across the webpage or mobile device screen. This style is extremely popular because it can help users easily understand the page or application they are viewing, especially when there is a lot of text on the page.

When Should You Animate A Popup?

When Should You Animate A Popup

While popup animations are not essential, they can be extremely effective at drawing users back to your site with a simple call to action. There’re different reasons to use animation popups.

Re-Engage Inactive Users

If you want to re-engage inactive users and bring them back to your site, using a popup animation is powerful. The unique animations in the popup will grab their attention and get them interested in what your website offers.

Stop People From Leaving Your Site

When users decide that they have had enough of your website or are not interested, they will leave the page to either search for what they need elsewhere or browse other sites. You can use an animation popup as a barrier for users leaving your site, which will stop them from going any further and remind them that there are other great features on your website that you want them to check out.

Highlight A Particularly Special Promotion

Animation styles like shake and pulse can make it really clear to users what special promotions you are currently having on your site, especially when your promotions are small and subtle, like a ‘special discount’ or ‘new product in stock.’ Your popup will highlight this feature by using the specific animation style, which will stick out from the rest of the page.

Stand Out On Busy Pages With Lots Of Ads

If there are a lot of ads or call-to-actions on a webpage, then your popup’s animation will help stand out to users. You can use animations like shake and swing, which create a ripple effect across the page, drawing attention to whatever is placed in the center of the animation.

The Bottom Line

Popup animations are a powerful tool that you can use to drive more subscribers and sales to your website, but they can stand out too much if there is not a clear message behind the animation. Make sure that any animations used on your site are not distracting users or getting in the way of whatever you are trying to achieve.

Thank you for reading!