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2022 is here!!!
The past two years were full of new things and excitement in the digital marketing space. The global coronavirus pandemic has totally changed the marketing space. Digital marketing was rising, and this pandemic has accelerated its motion towards the top.
Marketing experts are considering digital marketing as the future of marketing. More and more big giants are investing almost their entire marketing budget on digital marketing and campaigning.
When we are talking about digital marketing, we can not skip the part of content. Content is the king of this world. So, you have to pay a lot more attention to creating more engaging content.
You can either do everything all by yourself or take help from the top digital marketing service provider, a Black owned marketing agency. Before you start developing new strategies, you should know more about the latest digital marketing trends in 2022.
When you have a proper idea and understanding of the trend that is going on in the digital marketing space, you will not be able to utilize all the benefits of it. The digital marketing space is continuously evolving.
So here are the digital marketing trends which are going to rule in 2022.
- Localizing content.
- AR, VR, and metaverse.
- Cookie alternatives.
- AR or VR marketing.
- More visualizing content.
- Building text and email lists.
- Update all those email tracking metrics.
- Personalization of content.
- PPC automation.
- Email automation.
- SMS marketing and push notifications.
- Social commerce and live streams.
Among all these trends, localizing your content is holding utmost priority as we have already mentioned content is the king here. Now, we will talk about why localized content is more important now than ever.
From the above discussion, you might have already understood the importance of localizing your content. So, start taking steps towards creating content on a global basis, which is pretty cool.
However, there is no guarantee that when you are creating content on a global basis, your message will resonate worldwide. It does not matter what type of business you are into; the key factors of marketing are to make your customers happy.
When your customers are happy, they will praise you and your company and will do the marketing on behalf of yours. A single mistake from your end is enough to shift their attention to somewhere else.
For making your customers happy, localizing your business is the best thing you should do and can do.
When we are saying you need to localize your business, we do not mean only translating your message. At present, it is really vital to make your content and product sound authentic between the locales you are actually targeting.
Localization develops a connection that improves the overall value of your products to your customers. Researchers also state that they always find it really easy to find information in their own languages.
Besides, localizing your content holds a lot of power. It only can assist your company a competitive edge, but also do several other things like,
- Establish a great brand worldwide.
- Avoid liability.
- Expand your market.
So let’s have a look into how you can localize your content.
When you are rafting your content for use globally, you have to think critically about the colors, music, the subject of your visuals, and obviously, the language. You have to ensure that you are always maintaining cultural awareness.
In this case, the easiest way to start is localizing the images you are using for your content. For your reference, here are some examples of what you should use and what you should not. Let’s start with what you should use.
- Geometric shapes, sketches, abstract illustrations.
- Images of nature.
- Globally recognized symbols, such as devices, consumer goods, equipment, mode of transportation, professions.
- Text-free images.
- Globally understood imagery.
- Standard traffic and warning symbols.
- Other forms of standardized images, for example, scientific symbols.
Now, it is time to know what you need to avoid.
- Humor, which might not translate well.
- Anything region-specific.
- Immodest dress and nudity.
- Emotionally charged.
- Graphical elements with a single letter or text.
- For indicating language-specific content, any flags other than symbols.
- Animal symbols, particularly for conveying emotions.
- Religious symbols are not recognized globally.
- Gestures, hand symbols, and body parts.
Always remember that translation is only a single part of localizing content, which is extremely important to date. In case you are looking for a quick way to translate images and screenshots into some other languages, there are several applications available for doing that.
Something is really clear in English; it does not mean that the message will be properly understood in other parts of the world. When you are creating English content, you can do some smaller things to make translation really easier for the global market.
For example, you can think of trying natural and controlled languages. As soon as you start using controlled languages, you will also be able to reduce or mitigate complexity and ambiguity. In addition to that, it will also assist you in simplifying all those written communications. Eventually, you will save on translation costs.
Here are the things you are required to do here.
- Be consistent.
- Leave the passive language.
- Be really specific.
- Avoid using gerunds.
When you are launching new products or services or creating a new campaign, it is vital to not only understand but also tailor your message with the political, religious, and cultural impact the content will have on the mind of the customers.
However, localizing your content might not be able to give you a guarantee, but not considering it will definitely bring failure to you.
We are not asking you only to focus on localized content; you also should use the best of all the latest digital marketing trends. However, localizing content is something that holds the key power in recent times, and we have also described to you why.
So, now follow the things and start crafting more localized content in order to build an effective brand value.
Thank you for reading!