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Using social media in your business is the most excellent way to engage with your customers, develop your brand voice, and view competition. Today, Facebook is the largest social media user across the world. It has over 2.7 billion active users each month. Other common social media platforms for business include Instagram, Linked In, and Twitter.
If you’re a small business owner and want to learn various social media platforms you can use for your business, this article is for you. There are numerous benefits of using social media in your business, mainly after you buy Spotify plays.
In addition, if your business isn’t on social media, their significant values are missing: insight into your brand, audience engagement, competition, opportunities to new customers, and more. The good thing, social media is cost-effective and can help you reach your customers easily.
Facebook is one of the popular social media platforms you can use to market your business. This platform has varied audiences. In each month, there are over 2.7 billion active users. It, therefore, means that when your business is on Facebook will easily thrive. But, when you do it correctly.
Facebook is used to share everything, including company updates and photos. If you have a business account, you can access powerful in-depth Analytics and advertising tools.
Outstandingly, business pages are equipped with customization options. You can customize it to highlight vital information such as hours of operation, contact information, products or services you’re offering, and more.
Another social media platform vital for your business is Instagram. This is incredibly popular and has over 1 billion users across the world.
You can take the opportunity to use Instagram Stories and Instagram Live to market your small business products or services. This platform is visual, and you can use it to post photos and videos. It would be best if you had it for your business when you focus on strong visual content.
Outstandingly, Instagram is almost entirely mobile. Therefore, you can use the desktop version to create new posts and take photos. There are excellent artistic niches on this platform, which makes it not best for some business industries.
Moreover, you need an expert to run your business account on Instagram. The individual should have a keen eye for details and basic photography skills. This ensures your small business photos and videos will be of high quality.
Twitter is an excellent social media marketing platform for short updates. However, sharing links and engaging with followers isn’t for all businesses. Here, you should share short tweets, images, polls images, videos, and more.
An outstanding thing about this platform is that it gives you a chance to interact with the audience. You can mention users while posting while retweeting or liking tweets.
If your business is highly visual or not a strong brand, this could not be the best social media platform for your business. Those companies that have excelled on Twitter are those with a unique on-brand voice as an advantage. Some companies prefer to use Twitter to handle their customer service because their customers would like to express or share their concerns.
Perhaps you have interesting content that you can voice engagingly; this is the right platform to spread the word. You can use hashtags to boost your post. If users having lots of followers can retweet, your content goes viral.
However, to succeed with Twitter, you need to balance what you post. Don’t share only media and links; ensure you also share relevant and engaging content from others.
Pinterest is a visually oriented platform allowing you to save and display your content. To do that, pin the digital bulletin boards, and you can organize them by category.
The category depends on the product or service you offer in the market. One business could be operating a food board that is dedicated to pinning recipes. Another company could be dealing with photographs and so on.
Additionally, this platform is also equipped with series of special pins known as Rick Pins. Each pin you get on Pinterest will have a video and an image, thus, a purely visual platform.
Unfortunately, this isn’t a place to share your business information, such as open hours.
Moreover, Pinterest is a suitable platform for a niche business. But it doesn’t work perfectly for all companies. Popular categories for this platform include exercise, fashion, DIY projects, food, photography, and beauty.
However, that doesn’t mean that if your business doesn’t fit in this category won’t succeed. It can, only that it works perfectly for those businesses in the category.
Snapchat
This is a mobile visual social media marketing platform. It’s known because of disappearing content. You can post stories, send photos and videos to each other but disappear after 24 hours.
This app has expanded, and now it contains messaging, chat, events, image storage, and media content. The content you post on Snapchat can be saved or uploaded elsewhere.
The platform posts are temporary, therefore less pressure in creating super-polished content. Additionally, you can see those who have viewed your status.
YouTube
YouTube is another robust social media platform for marketing your business. You can use this platform to view, upload, share, comment, and rate content. Currently, YouTube is owned by Google, making it a massive hub for marketing, spreading information, and entertainment.
Successful businesses use this platform to post educational, visual, and creative components. It’s an innovative nature Platform. Therefore, to succeed, you have to be creative. So, it would help if you had a dedicated video editor who can produce great content for you.
LinkedIn is a great social media marketing platform. You can use it in your marketing strategy. It has over 260 million monthly users. However, this platform is for Professional networking.
LinkedIn is an excellent platform because you can find a position yourself, promote your business and find top talent. It has been designed for professional use, unlike other platforms. Therefore, geared towards professionals and companies.
Conclusion
If you want to market your business through social media, the above list has powerful platforms. Social media will help your business be enmeshed in society.
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Thank you for reading!