How to Grow Your Instagram Following

How to Grow Your Instagram Following
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Instagram is a cornerstone of businesses’ social presence thanks to its potential to build an engaged audience and increase conversions. Moreover, it’s a vital tool for boosting loyalty, increasing revenue, and establishing you as an industry authority.

If your Instagram presence isn’t as robust as you’d hoped, it’s time to learn how to fine-tune your strategies to get Instagram followers organically. In this guide, we’re sharing eight simple tips on growing your Instagram following.

Develop a Consistent Grid Look

Your Instagram grid is what makes the first (and most important) impression. A consistent visual approach will help you build your brand’s personality and make your posts recognizable. Every post should be engaging and worth following. Think about the aesthetics, design, and colors that represent your business best and help you create a distinct style. Moreover, if your content contains a significant portion of text, use a font that relates to the fonts used on other platforms.

Use Relevant Hashtags

IG users can follow hashtags, so to attract followers, you should identify those that resonate with your target audience. You can include up to 30 hashtags per post but make sure they are relevant to your niche, business, and product. Avoid using generic hashtags and focus on more targeted ones instead. The former will likely attract bots or people who don’t bring any real value to your business.

Make the Most of Your Instagram Bio

When a user stumbles across your account, you need to capture their attention and turn them into loyal followers. The best way to do that is by crafting a clear and concise Instagram profile. First of all, use a similar handle and profile image as you do across other platforms. Then, use the 150 bio characters wisely. Next, introduce your business, let users know what they can expect from your content, and give them a reason to follow you. Lastly, include essential information such as contact, business type, and location.

Leverage Your Other Channels

Leverage Your Other Channels

Your followers from other social platforms are a group you can easily convert to Instagram followers. Share a link to your IG account on other social media platforms and entice your existing followers to check it out. Consider offering an Instagram exclusive coupon code or a giveaway. Moreover, share some of the top Instagram posts to preview what they can expect. In addition to social media, you can include a link to your Instagram account on your website, email signature, and online newsletters.

Create Instagram Reels

Reels are Instagram’s favorite child, it seems. The platform prioritizes Reels on the Explore page. Moreover, Reels have a dedicated tab in the app where users can endlessly scroll to see content that matches their interests and tastes. Using this type of content gives you a chance to reach people that don’t already follow your account. The best news is, it doesn’t have to be a hassle to produce these short clips; Instagram offers plenty of creative tools, including speed controls video editing controls, so you just need to get creative.

Post Content That’s Worth Re-Sharing

People tend to re-share what they like so you should focus on delivering engaging and shareworthy content. For example, a unique, inspiring quote, a meme, or an informative infographic are some of the content types that get the most shares on Instagram. Once a user shares your feed post to their Story, their followers can click through to your account. This can be a great way to reach a new audience and attract new followers.

Follow Relevant Accounts

If you follow Instagram users who post content similar to yours, there are fair chances they will at least take a look at your feed. And if your manage to impress them, they will give you a follow. Check the “Suggested for you” section or go to Discover People to find relevant accounts for you. Don’t forget that Instagram considers the ratio of how many accounts you follow to how many follow you back when establishing your credibility. So, be mindful of this.

Run a Giveaway

Simply asking someone to follow you might not have the effect you want. However, if you offer them something in return, your chances of attracting a new audience will significantly increase. A simple follow-to-enter giveaway format can be effective, but you can also ask participants to tag a friend in the comment to extend your reach.

Final Words

If you’re just starting and wondering how to get more followers on Instagram, make sure you know who you’re trying to reach. Put together a strategy that will describe your target audience and outline how you will attract them to your account. Finally, attracting followers is an ongoing goal, so be sure to track analytics and continually adjust your tactics.


Why don’t I get followers on Instagram?

Among the other reasons why you aren’t gaining more followers are. You don’t use hashtags at all or use the wrong hashtags. There are tools such as RiteTag and Seekmetrics that can help.

Is it difficult to get followers on Instagram?

With over 1.4 billion users, growing your following on the platform can be difficult, and getting noticed can sometimes feel impossible. Follow Instagram best practices to increase your Instagram followers, and use specialized tools to increase your following.

What should my first Instagram post be about?

Introduce yourself in the caption. Make sure your followers know what to expect from your Instagram account by letting them know your interests and hobbies. If possible, ask a question that gets people talking right away. If you’re opening a business account, choose something that sums up what you’re all about.

Is 1 million Instagram followers worth a lot of money?

The search marketing website estimates that an influencer with a million followers can earn around $670 per post. Instagram content creators with 100,000 followers can earn about $200 per post, while those with 10,000 followers can earn about $88 per post.

How do influencers earn money?

There are many ways for influencers to make money, including hosting webinars, creating sponsored posts, and even taking part in influencer marketing and traditional advertising

Thank you for reading!