Post Menu and Details.
- Make a Good Impression With the Right Images
- Images Help You Compliment Content
- The Right Images Will Create a Cohesive Brand Image
- We Are Visual Beings
- Images Can Provide SEO Benefits
Reading time: ~4 minutes
A great-looking website is one of a business’s most important digital assets. Most business owners realize how beneficial using the WordPress system to build and launch a new website can be. If you are trying to bring a new website for your business to life, you need to make sure a few basic design elements are in place.
Every day, over 547,000 new websites are created around the world. Working with an experienced professional web designer is crucial when trying to bring your idea for the perfect website to life. As you start to iron out the details of your website design, you can’t underestimate the importance of appealing images.
Read below to learn more about why great photography on your WordPress website is important.
Make a Good Impression With the Right Images
The condition of the images is the first thing most website visitors will consider, according to Facetune. If the images you have in place aren’t vibrant or clear, it can run potential customers off in a hurry. The images on your homepage should reflect the products/services you offer to consumers. Giving website visitors an instant glimpse at what your company offers can help keep them on your domain for longer.
The colors used in your images are also something you have to consider. If you want to convey levity or happiness with your website, then using brightly colored images is vital. Websites that are designed to convey professionalism or a serious tone will feature duller image colors.
Once you know what message you want to convey to website visitors, you can start the process of selecting the right images. Your web designer can offer some guidance during the image selection process.
Images Help You Compliment Content
Driving more traffic to a new website is a difficult task. If you want to attract attention from your target demographic, then providing them with great content is crucial. This content should be related to your industry and valuable to the reader. Once you publish content on your website, search engines like Google will start to notice.
One of the main goals you should have before publishing a new blog is making it visually appealing. Accomplishing this goal will require the use of high-definition images. Ideally, you want the images selected for your content to be related to the subject matter in question. Branding these images with either your business name or logo is also a good idea.
If blog readers find your content valuable, they will share it on social media. Convincing people to share your content will be much easier if you have the right images in place. Working with an experienced photographer can help you get the customized images needed to highlight the content on your website. The money paid for this professional help is worth it due to the appeal it will add to your domain.
The Right Images Will Create a Cohesive Brand Image
Setting yourself apart from online competition should be a top priority. If you want to make this dream a reality, then you need to realize the importance of a cohesive brand image. Studies show that businesses with consistent brand images across various online platforms are generally more successful. The last thing you want is for a bad web design to get in the way of small business success. This is why you need to use images to create a cohesive brand image.
Instead of using stock photos on your website, you need to work with a photographer to get customized and unique images. These images should be reflective of your brand and your company’s mission statement.
Putting these branded photos on the pages of your website can help you improve brand recognition in the future. The people that visit your website will subconsciously file away your business logo if they see it on all of your images. This means they will remember in the future when the time comes to buy the products/services you offer.
We Are Visual Beings
For the most part, humans are visual beings. When a person visits your website for the first time, they will mainly notice the visual elements you have in place. This is why high-definition images that are related to what your business does are important. If a person finds your website to be visually unappealing, they will probably leave in a hurry.
Instead of losing these potential sales leads, you need to work hard to make your website visually stunning. You will have to invest time and money into finding the right images for your website. However, if you have the help of a web design professional, you can simplify this process greatly.
Images Can Provide SEO Benefits
If you want to drive traffic to your new website, you need to become familiar with search engine optimization (SEO). Optimizing your website for search engines like Google can help you get more online sales leads. Finding popular industry-specific keywords and incorporating them into your content is a great way to garner attention from search engines.
Embedding these keywords in the ALT text of your images can help you boost search engine visibility. Once you launch a new page with images, take the time to test how fast it loads. Images that have large file sizes can slow down the page loading process.
Page speed is one of the first things that Google considers when crawling a website. If your images are slowing down the website, you have to take action immediately. Compressing image file sizes with the help of one of the various WordPress plugins on the market is a good idea. Once these file sizes have been compressed, they will usually load much faster.
Now that you know about the importance of great images on your WordPress website, it is time to get to work. Allowing an experienced photographer to help you create branded images is vital to your online success.
Thank you for reading!